Frequently asked questions
General Company Questions
Founded in 1999, ODG began designing and building AR smartglasses for the military. Today we build for a wide variety of markets and end user, with devices targeted to a range of heavy and light enterprise, developers and early adopter consumer markets.
Our focus is to pioneer the mobile computing platform of tomorrow, revolutionizing how we work, communicate and consume content. Today we have the lightest, sleekest and the only self-contained products on the market, with killer visuals built in. ODG’s experience in the field has allowed us to become experts in ergonomics and miniaturization, packing the best technology into the most compact systems.
Our vision from the beginning has been to push technology boundaries that transform mobile computing as we know it, bringing the most compelling visual and rich interactive experiences to commercial and consumer customers. We believe that hands free computing will ultimately replace all other screens in your life.
We are pushing the next mobile computing platform and so have the capability for both AR, VR and Mixed Reality (MR) experiences on our devices. We believe that AR and MR will have more impact on our everyday lives as it’s more easily mobile. VR by its nature is bound and limited, although our system, with its extreme mobility, will help to bring VR out of the basement.
ODG’s premise is to build the most capable and compact systems on the planet. Through in-market experience and feedback we have learnt that every audience has unique requirements, so there is a need to build portable and lightweight devices that answer the specific needs of certain users. For consumers, comfort and look is important. For heavy enterprise, users want high functionality in a robust form factor.
How and who you contact depends in what way you want to work with us. We are always looking for the best and brightest minds, whether you’re a potential reseller or value added reseller, a developer, or a company looking to develop a smartglass solution on the most advanced and mobile system available, we want to hear from you. Details on our contact page.. Please be sure to provide as much information as possible so that we can connect you with the right team members.
Please get in touch with firstname.lastname@example.org for more details on the brands we are working with today.
We currently have hundreds of R-7 enterprise customers and thousands of devices shipping. More customers are seeing the value in hands free computing. 44% of Fortune 500 companies are setting aside budgets for AR and entering into conversations with us. We anticipate that this number will rocket in the next year as R-8 and R-9 become publicly available.
Competition is great for buzz and awareness of an industry still so much in its infancy. We have deep respect for what other players are creating but what we are building is something quite different. We believe that to truly interact with the world through technology, it must be mobile first. ODG is building the mobile computing platform of tomorrow - to enhance work, how we interact and consume information, and eventually the way we go about our everyday lives.
The demand for high end mobile computing is huge in China and we are seeing particular interest among both enterprise and consumer markets in the country and Asia region as a whole. Awareness and demand in the US is also growing fast, followed by Europe.
Enterprises will continue to see value to their bottom line and within 2 years we believe that early adopters will be using the glasses as a more compelling way to experience their favorite and familiar apps, as well as a whole new paradigm for media consumption and entertainment on the go.
21st Century Fox, Shenzhen O-film Tech Co., Ltd., Vanfund Urban Investment & Development Co. Ltd and a selection of other individual investors.
If you’re a blue chip company or investor, we’d love to hear from you.
Yes! ReticleConnect is our distribution program through which Authorized Resellers and Value Added Resellers please contact email@example.com.
Currently shipping is R-7, our most robust, enterprise smartglasses device. R-8 and R-9 will be shipping by the end of 2017. For full list of products, please visit the product page.
Think of them as a comfortable, portable computer that brings digital characters, objects and information into the world around you or transports you to virtual worlds. They play movies with cinematic clarity, drop you inside immersive 3D interactive experiences, and reveal new worlds of invention and productivity.
No problem, we have corrective lenses that easily snap into the glasses.
Nothing! They are fully integrated and self-contained mobile computers. No smartphone, PC or wires needed. All wrapped into a sunglasses form factor.
As with a high end phone - it depends what you are using the glasses for. They are not designed to be worn 24/7 but will easily last a full length 3D movie, 4-5hrs if browsing, doing email and so on. For more intensive AR/VR activities they will likely last around 2-3 hours. We also have a battery pack for additional charging should you need it out in the field or on the factory floor.
All platforms have roughly the same battery life when taking advantage of the various new features enabled. For example, on the R-7 you can watch 3D movies at 1280x720 per eye for roughly 4.5 hours on the internal charge while the R-9 glasses can watch 3D movies at 1920x1080 per eye for roughly 5.5 hours.
There are several ways to control the glasses - a discrete ring controller using subtle hand gestures, your phone or other controller via bluetooth as well as an ODG designed small keyboard and console. They can also be controlled on the glasses themselves, via light scroll and click motions. The platform will eventually allow for subtle head gesture controls, for a truly hands free computing experience.
For any problems at all, please contact Customer Service, under Contact.
We will work with you to ensure you get the maximum value for your order. There are no set discounts; we deal with all of our customers on a case by case basis.
ODG will continue to deliver more immersive viewing experiences in smaller and smaller packages, while maintaining our world-class image quality. We will also expand the consumer market with more models that balance cost and performance with different aesthetics. At the same time, we will also evolve our industrial offerings for even greater robustness and functionality.
Our consumer device, R-8 is a comparable price to a top end smartphone today. Price will also come down as demand increases.
No. Our stereoscopic lenses are 80% see-thru so you are always connected and grounded to the world around you. The quality of the displays and tracking mean that you will never suffer from nausea or dizziness as with some VR experiences out there.
If you’re a blue chip company or investor, we’d love to hear from you.
R-9 will be available for pre-order to developers in Q2 with customer productions beginning in Q3. R-8 is a quarter or two behind this in terms of timing. Sign up for our newsletter to receive the latest information.
We experienced far more demand than anticipated for R-7 and anticipate the same again. We are in ramp up mode in 2017 so will be ready to ship back ordered devices soon
Check out our product pages for that information.
ODG has created the most compact folded reflective optics system with the highest image quality in the world. ODG’s optics don’t have a surface of diffractive gratings, which have a tendency to scatter light and respond to color differently at different angles giving a rainbowed effect if your eye isn’t in the ideal location. We’ve been in this game for a decade and have some of the most dedicated and best people in the field working on it everyday. We are experts in miniaturization of the highest quality displays.
Firstly, Snapdragon 835 from Qualcomm - the fastest, most powerful processor in the world. Another core difference is the FOV - R-9 is over 50 degrees, R-8, 40 degrees and R-7 30 degrees. The newest devices (R-8 and R-9) also have 6DoF tracking, directional speakers built into the temple for better surround sound, USBC versus magnetic, and dual microphones. R-9 also has the extensibility option for multiple niche applications, via an expansion module connector. It also has a front facing camera, different to R-7. R-8 has two front cameras for view and capture. Not to mention that R-8 has a sleeker form factor and lower price.
Yes, using advanced SLAM (simultaneous localization and mapping) techniques this is possible with R-7 today. R-8 and R-9 hardware will further minimize the integration work that customers have to do for this functionality.
Being in the headworn industry for over 10 years, ODG has developed a long roadmap of new technologies and user experiences using our existing platforms as stepping stones for internal development and partner integrations. We very carefully choose when to bring these technologies into product lines, making sure the user experience is refined enough for consumers and the supporting technologies like processors and batteries, to enable good runtimes with fully embedded capabilities.
R-9 has been designed as a core developer platform, with the ability for partners to add these capabilities as an add on, via the module connector. It’s something that we see as crucial for certain experiences, but we don’t want to offer up every capability within the glasses themselves and take away from their mobility, comfort and wearability.
The R-7 is an outdoor industrial device with high brightness displays for use in high see-through applications with broad sunlight. R-9 is intended for light industry and content consumption use cases like 3D design, mobile entertainment and education, with lower see-through requirements but higher image quality and a larger, more immersive field of view.
A human’s peripheral vision is 30 degrees. R-9s are over 50 degrees, mirroring the experience of the golden seat in an IMAX theater. It’s already the best quality there is. ODG’s glasses are designed to be the next mobile computer and so not designed as only a VR device that contains you in a 360 degree immersive experience.
OTOY is capable of capturing and/or rendering full light field visual experiences. With ODG hardware this allows the user to move and interact with content placed into the natural world in a seamless and intuitive manner with photorealistic lighting and reflections that can even incorporate other real world objects.
Yes, full inside out 6-DoF is built-into R-8 and R-9 platforms.
ODG continually refines and strengthens its hardware and software components and supply chain, much of which has been developed in house. We have access to components that are available to the largest technology companies in the world. ODG has also benefited significantly from the advances that have taken place in the mobile technology sector over the last decade.
It is the most powerful processor in the world. It enables maximum power efficiency and increased performance in a lightweight device. Built on 10-nanometer (nm) FinFET process technology it is insanely fast and offers longer battery life - crucial for delivering compelling AR and VR experiences.
Neither - we don’t disturb wavefront. It’s more a traditional folded system OLED based display based on our own technology.
Developers can buy R-7 today ($2,750), R-8 and R-9 will be available Q2 and Q3 this year (under $1000 and $1,800 respectively).
Access to the largest content base and developer community.
The great thing about ODG glasses is that our open Android operating system (called ReticleOS), and integration of the Vuforia SDK makes it easy to optimize existing apps for the smartglasses platform, as well as develop new AR/VR experiences. Developers can build for a new computing medium in a somewhat familiar way and we’re looking for anyone who wants to join us and build for the future.
Consumer Market Questions
No – our commitment to our enterprise customers remains unchanged.
But the mass consumer has been in our sights for a long time. Ralph has always predicted that smartglasses will one day become your principal mobile device, where all your senses reside. The technology is here today but we are still a few years away from mass adoption.
Our goal remains, to continue supporting a broad set of commercial and consumer customers enjoy a compelling visual and hand-free computing experience.
2017 will see the start of early adopter interest around specific use cases, most notably, entertainment. This is due to a convergence of events – phone saturation, smaller smartglasses form factors and increased awareness of the potential of AR, for training, at work and leisure activities as people look for more out of their mobile devices. We are also seeing the early pull from across the ODG ecosystem; with the MIGU deal, 21st Century Fox and also Qualcomm choosing a headworn device over a mobile phone for its latest Snapdragon 835 chip.
The focus is still content. We have built the platform but it’s now about engaging developers to drive compelling apps and experiences that commercial and consumer customers want and need.
As our partners 21st Century Fox are testimony to, there is a clear value add to be had from consuming and interacting with content on a beautiful, cinema quality screen that is private and body position independent. It offers a level of immersion and engagement that the phone just cannot address. The next couple of years will bring rapid change and innovation in this sector, as the market starts to realize the immersive and interactive viewing experience, coupled with the natural freedom of user mobility in a small, stand-alone device.
R-8 and R-9 will come pre-loaded with a selection of familiar Android productivity apps, as well as content from our key partners, including 21st Century Fox.
R-9 is positioned as a bridge product between commercial and consumer markets. It is a productivity tool for light enterprise users and a media consumption device for the prosumer and developer to create immersive, 3D media and entertainment experiences. R-8 will be a horizontal device that can span many markets and use cases. It shares the cinema quality display of R-9 but in a lighter, sleeker form factor with slightly less FOV but at a more affordable price point for the early adopter. It will provide access to all the familiar phone apps, on a private screen that floats in your view, wherever you are and however you are moving. It also offers additional AR, VR and mixed reality overlays for cinema quality movie viewing, interactive gaming, sporting stats and replays, heads-up navigation and other 3D educational experiences.
Enterprise Market Questions
No. R-7 focuses on enterprise needs not addressed by R-9. We are building a portfolio of products designed for different markets and use cases but our commitment to our commercial customers remains unchanged.
Healthcare is an industry where we’re seeing huge potential. AR on a wearable device improves safety, accuracy and efficiencies for better training and patient care, at home and in high-risk environments. The glasses are used as heads up displays for surgeons to improve accuracy and reduce inefficiencies; 3D visualization for a deeper level of learning and training, or even used as a platform to help the visually impaired to see.
The glasses are also being used as a tool to engage with remote experts who can annotate and guide during procedures, becoming the “virtual hands” of a doctor million of miles away. Roadside accident assistance or with in-flight emergencies are two obvious examples.
Telepresence is huge today - it is being used by XX% of our customers across every vertical to reduce time and cost inefficiencies, troubleshoot problems in real time and safely inspect environments or review products. Oil and gas and heavy industry is seeing huge benefits via telepresence, reducing the time and cost of sending people out to oilrigs for repairs.
It ranges varies depending on what phase of deployment and size of the customer. Most are in testing and piloting phase, with more moving to full integration as the market matures and they realize ROI.
We have an additional portable battery pack designed for intensive tasks that may require additional battery life.
Currently everything happens here in the US, in our location in the heart of San Francisco. As we scale to meet demand, of course we will have to outsource some parts of the business.
The first track is what we call the “explore and experiment” track. This includes activities like combing the market for new innovative hardware and software solutions and comparing those offerings to what the organization has developed internally, then determine, which course make sense to move forward with investing in and potentially piloting.
The second track is the “measurement track,” where organizations work to identify what part(s) of their company would be best to introduce smartglasses and AR into, what use case is best to focus on first, and what type of hurdle rate is required to objectively state that smartglasses and AR provide a return on investment that is worthy of expanding headworn technology further, potentially to other business units.
AR is increasing overall productivity by providing team members improved access to information, in a hands-free format, that is easy to understand, and available when and where they need it.